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How we became Googys

Did you grow up calling eggs “Googy eggs”? Well we did, and for many it is synonymous with an Aussie childhood – where life was simple, food was real and we played outside in nature. And that’s what Googys is about.

A real food healthy snack, packed with protein for an active lifestyle, that is super easy for when you’re in a rush (like us most mornings). It’s real simple, Googys tastes good and fills you up.

The path that led to Googys was a world away from real food. Born into a world of sweets and chocolate as the second son of a family of confectioners, I grew up playing on sacks of sugar, learning how to manufacture lollies, and getting loads of dental fillings!

Lollies were good, low in fat, a treat, but surely not all that bad. I even met my wife Lea at a national confectionery conference!

However, as I got older my waist started to bulge and my health declined. I was making and eating a heap of chocolate and lollies in our family business and hadn’t made the connection between low energy, frequent colds, and the amount of refined sugar and bad fats I was eating.

About Googys

I felt like I was either sick or getting sick all of the time. A doctor diagnosed me with chronic fatigue syndrome, which kicked off my interest in health and wellness.

I started trying different approaches: cleansing diets, intravenous vitamin c, juicing diets, fasting diets, high protein, low carb diets. I exercised (when I could), did a boot camp and took a lot of supplements. Nothing worked sustainably.

The turning point came when I discovered paleo, and now JERF (Just Eat Real Food). Eating clean and real foods is an unbelievably simple way to lose weight and get healthy.

So Lea and I decided to get out of the sugar industry and make products we could eat, give to our children, and feel proud of.

We sold the lolly business and created Googys, to help you feel the same.

We are not just some brand marketers or a faceless conglomerate… we are a passionate small family business who make everything ourselves and stand behind our product.

Why Eggs?

Eggs are the real deal as nutritional powerhouses. Egg whites naturally contain very high levels of protein that has the most bioavailable fit for human digestion and absorption compared to other proteins. There are also no chemical extraction processes or solvents to “isolate” or “concentrate” the protein like many dairy and vegetable sources use. Just a gentle drying that also pasteurises the egg whites, making them perfectly safe to eat. Eggs are what our grandparents ate and what our ancestors would recognise as food. It’s real.It’s simple.

And all Googys egg whites are certified free range.

Googys is real food nutrition that your body will love.

Paul & Lea